Originally Published on: http://shannonmillerlifestyle.com/pregnancy-and-motherhood/how-i-became-a-mompreneur-tortle-founder-dr-jane-scott
SML: How and when did you form you company?
DJS: Tortle Products was formed in 2012 after many years of research and development.
SML: What makes your products or services different than anyone else’s?
DJS: My product is really different in that it is the only infant beanie that is FDA cleared for the purpose of preventing flathead syndrome, including plagiocephaly and torticollis. It is designed to be worn from birth and can be used wherever the child is positioned, i.e., the car seat, Pack N Play, bouncer, stroller, crib, etc.
SML: What was the biggest challenge or setback you had when forming it whether it be time-wise, financially, or emotionally?
DJS: The biggest challenge in developing Tortle relate to achieving the function required, while continuing to make the beanie attractive, user friendly, washable and affordable, so that everyone can have one for their baby.